Autoresponder Access to Secret
Pages
People love to have access to things
that other people can’t get. It makes them feel special, and it is a
marketing tactic that really works. Granting access to secret pages
works well on the Internet. It works best when it is limited. For
instance, you can grant access to only a lucky few, or you can have
a time limit for accessing the pages. You can grant access to secret
pages on your website with an autoresponder.
The way this works is quite simple. You create a directory on your
website that is password protected, with one login and password that
everybody can use. You then create some valuable content for that
directory. You can call this your secret vault or your private stash
or anything else you want to call it – as long as it sounds like
something that your visitors may really want to get their hands on.
For instance ‘the secret tools that helped me earn thousands each
month’ would probably entice many people who want to learn how to
make money.
Once you get the directory and the pages set up, put the URL of the
pages and the login name and password in an autoresponder. Write a
sales page and distribute it to your opt-in list, or have other list
owners distribute it to theirs. Make sure you ‘limit’ the offer.
Don’t let people assume that you are going to share this secret
information with the rest of the world – they want to be the only
ones with this special access!
Keep access to the secret pages free. The goal is to get people to
those pages, so that they can purchase your products or services.
However, remember that you’ve advertised secret tools or secret
information. Therefore, when they get to those pages, there must be
something of value there for them to collect – for free in most
cases. Don’t make the mistake of thinking that you will be losing
money by giving something away for free – you won’t. In fact, you’ve
already gained by collecting the names and addresses of the people
who were interested in
your secret information!
Again, this is a marketing tactic that really works, and it is a
great way to use an autoresponder. Once people have requested the
information for your private pages, you can email them periodically,
using your autoresponder, to let them know about updates to the
secret site. While you are updating them, you can also tell them
about other specials or new products in your line.
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