Autoresponders, The "Golden Rules"
Copyright 2005 Michael Tansey
Autoresponders are a perfect way to increase traffic to your site.
They can save many valuable hours by automatically answering emails
concerning frequently asked questions about a service or product or
by sending a welcome letter to new members of your program. There
are many ways that autoresponders can help your business. One of the
most important is their ability to track the effectiveness of your
promotions. Since autoresponders are one of the most popular
marketing tools available today, they are being used by a lot of
different kinds of business and websites. Some of these take
advantage of the system to use the autoresponders in a negative
manner. You should be aware of some of the “Golden Rules” when using
autoresponders.
Thou Shalt Not Use an Autoresponder Address When Submitting to
Search Engines.
Since you will most likely submit your site to search engines such
as Google or Yahoo!, directories, classifieds, and free for all
sites, you should be made aware of the fact that these sites
commonly use an autoresponder as well. If you were to use your
autoresponder to contact these companies, their autoresponder will
reply to yours and so on and so on. Thus creating a cycle of
autoresponses that will flood your email box and theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or
Discussion Forums.
Since most of the time an Ezine will send you updates and new
information regularly, your auto responder will send them a message
each time. In a discussion forum, every person in the discussion
forum will receive your auto response. This can be irritating and
most of the time you will be unsubscribed. It is often hard for the
administrators of the forum or ezine to determine who is using the
autoresponse and therefore it is simply common courtesy to never use
an autoresponer in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage Of
Unsuspecting Individuals.
Some very unprofessional companies will use autoresponders to
respond to an automated message when this is done the address in the
“from” field will be automatically subscribed to their mailing list.
This is a extremely un ethical use of autoresponders and those who
do it are in jeopardy of creating a very negative image of
themselves and their company. Rather than promote their service or
business, this usually leads to people becoming very upset and
spreading a negative word about your company rather than a good one.
The Internet can be a great place to do business and autoresponders
can be an excellent way to save time, however when used in an
unprofessional way, they can lead to frustration and aggravation for
others. Your company will suffer the loss of much business if you
choose to participate in these abusive practices. The appropriate
use of auto responders can generate a large amount of business,
while inappropriate use can drive away that business.
About the author:
Mike Tansey can help YOU start your own profitable business on the
Internet within the next 24 hours... visit:
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