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Golden
Rules For The Use Of Autoresponders
by: Dan Ames
Autoresponders are a perfect way to increase traffic to your
site. They can save many valuable hours by automatically answering
emails concerning frequently asked questions about a service or
product or by sending a welcome letter to new members of your
program. There are many ways that autoresponders can help your
business. One of the most important is their ability to track the
effectiveness of your promotions. Since autoresponders are one of
the most popular marketing tools available today, they are being
used by a lot of different kinds of business and websites. Some of
these take advantage of the system to use the autoresponders in a
negative manner. You should be aware of some of the “Golden Rules”
when using autoresponders.
Thou Shalt Not Use an Autoresponder Address When Submitting to
Search Engines.
Since you will most likely submit your site to search engines
such as Google or Yahoo!, directories, classifieds, and free for all
sites, you should be made aware of the fact that these sites
commonly use an autoresponder as well. If you were to use your
autoresponder to contact these companies, their autoresponder will
reply to yours and so on and so on. Thus creating a cycle of
autoresponses that will flood your email box and theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or
Discussion Forums.
Since most of the time an Ezine will send you updates and new
information regularly, your auto responder will send them a message
each time. In a discussion forum, every person in the discussion
forum will receive your auto response. This can be irritating and
most of the time you will be unsubscribed. It is often hard for the
administrators of the forum or ezine to determine who is using the
autoresponse and therefore it is simply common courtesy to never use
an autoresponer in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage Of
Unsuspecting Individuals.
Some very unprofessional companies will use autoresponders to
respond to an automated message when this is done the address in the
“from” field will be automatically subscribed to their mailing list.
This is a extremely un ethical use of autoresponders and those who
do it are in jeopardy of creating a very negative image of
themselves and their company. Rather than promote their service or
business, this usually leads to people becoming very upset and
spreading a negative word about your company rather than a good one.
The Internet can be a great place to do business and
autoresponders can be an excellent way to save time, however when
used in an unprofessional way, they can lead to frustration and
aggravation for others. Your company will suffer the loss of much
business if you choose to participate in these abusive practices.
The appropriate use of auto responders can generate a large amount
of business, while inappropriate use can drive away that business.
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