How To Get Effective Sales Copy For Your Autoresponders
 

 by: Kevin Nunley

Autoresponders are the greatest sales tool ever invented. They solve the biggest problem in advertising--how to follow-up with interested prospects until they buy.

There are plenty of free or low-cost autoresponder deals available. Multiple autoresponders send ten or more messages automatically. For the person who used to spend their days flipping through a rolodex, this automated selling is a dream come true.

BUT where do you get the sales info to put in your autoresponders. Unless you love to write page after page, filling these labor-savers can be a very tall order.

Here are some strategies for getting good autoresponder copy fast and easy.

Simple 3-letter campaign.

Don't worry about coming up with ten or twelve quality sales letters when you are starting out. You can greatly increase sales with just a three letter multiple autoresponder. More than three letters may be overkill.

Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy. That is about 15% of customers.

Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.

Your third sales letter should be scheduled to arrive several days later. Start with "Successful people are busy. I know you probably saw my earlier messages, considered them, but haven't yet had time to respond."

Then give them another rundown on your offer. Bring in a fresh angle so it doesn't seem like they are reading the same letter they saw a few days ago.

Borrow good copy from others.

Because good sales letter copy almost always stresses the concerns of the reader, letters tend to be similar. You may be able to find someone in your industry or a related business that has letters you can adapt for your messages (with the writer's permission).

Many letters start with something like: Are you so busy working you don't have time for family and friends? Are you looking for ways to work smarter, faster, with greater profits, while leaving time to have a life?"

This kind of copy can be used to promote a huge number of products and services.

Sending more than three letters.

More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they're ready to buy.

But I'm paying for a ten message autoresponder and I WANT to use all the messages, you say. Make messages six through nine read more like a how-to article or ezine. Give readers helpful information while including your sales message in several brief paragraphs.

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