The Difference Between
Autoresponder Programs and Autoresponder Services
Many newcomers to the Internet marketing
arena are not aware that there is a vast difference between an
autoresponder program and an autoresponder service. Not knowing the
difference, they often purchase the wrong type of autoresponder, and
find out too late that they have wasted money on a program that is
useless to them.
An autoresponder program is a program that is set up on your web
server. This is usually a free autoresponder that comes with your
web hosting account. Many people don’t like to use autoresponder
services; so instead, they use an autoresponder program that they
have more control over. Some of those people don’t like the
autoresponder programs that come with their hosting accounts either
and purchase autoresponder programs or scripts that must be
installed on their web server.
Other people are quite happy with using an autoresponder service.
This is a service that is usually paid for on a monthly or yearly
basis. The fees are ongoing, and everything is browser based. In
other words, you can set up your autoresponder messages and manage
your opt-in list through your web browser – just as you can with an
autoresponder program that is installed through your web hosting
account. The difference is that the service runs on the
autoresponder service’s web server – not yours or your web
hosts.
Beginners are usually better off using an autoresponder service.
These services are very easy to understand and to use, and no
technical knowledge is needed to set things up. As a newcomer to the
field, however, you might be concerned about the costs of an
autoresponder service. If this is the case, you have the option of
signing up with a free autoresponder service.
Free services make their money by placing advertisements in each
autoresponder message that you send out. Sometimes these ads appear
at the top of your messages, and sometimes they appear at the
bottom. Some of the free services are simply an enticement to
purchase the professional version, and have many of the more
advanced features, such as tracking, disabled.
More advanced users often choose to use autoresponder programs,
simply because they have more control over the autoresponder, and
they don’t have to follow some of the stiffer rules imposed by
autoresponder services, such as sending confirmation to each and
every person who is entered into the autoresponders list.
The autoresponder that you choose is strictly up to you, but in most
cases, an autoresponder service should suit your needs. If you are
unsure, look for a service that offers free signups, with the option
of upgrading to the professional paid version at a later date.
Article Index
AllAboutAutoresponders.info home
|