More and more opt-in e-mail is being sent around the Internet.
Remind your prospect that he requested your messages by keeping an eye
Start and end each message in a similar way. At the top, let your
prospect know who you are, why he is getting e-mail from you, and
where he is in the follow up sequence. This can be as simple as
"Last week, you requested more information about Green Garden
Then, end each message with your own contact information. Use your
autoresponder's personalization features to list details about your
lead. Also, include a way for the lead to unsubscribe. For example:
"This message was sent to Dusty Dan at firstname.lastname@example.org.
On April 5th, Dusty Dan requested information about Green Garden
Fertilizer. Questions? Call us at 000-000-0000. Or, to unsubscribe,